A Walk Into The Dream…
It’s funny what happens when you finally let yourself dream big.
I never thought of myself as an entrepreneur. Never thought I was the type. Never thought I could be the person who builds something from nothing. I grew up a horse girl, not a business mogul. Sarcastic? Yes. Capable of running an entire healing ranch empire? Debatable.
However… the last two years managing a 130-year-old ranch changed something in me. A barn older than my entire family tree, shareholders I answered to, budgets I didn’t control, weddings I could elevate but not fully reinvent. This place has been a fantatic stepping point to where I want to go next.
And somewhere in those two years, I realized:
I have the grit, the heart, and the passion to do this very thing.
But I want to do it differently.
Not wastefully. Not chaotically. I want to do it intentionally, with a real vision, a real plan, and a business model that actually makes sense.
So I started brainstorming. Asking myself the scary question:
“Huh. Why not me?”
And that’s where you’re jumping in. Because what you’re reading now is the start of the dream, the blueprint taking shape, the moment someone stops and says, “Okay, but what if I actually do it?”
The Start Up
Right now, I’m building the foundation with animals, small steps, and a giant mission.
Two sweet rescue geldings
One mare, a Belgian draft horse named Buttercup
A small herd of cocktail-hour goats who double as tiny emotional terrorists
And big dreams I’m finally letting myself speak out loud
I’m taking Buttercup and the goats to events to be brand ambassadors. I’m talking to strangers about healing programs and sustainable celebrations. I’m getting certified in equine-assisted therapy and trauma-recovery coaching, including specialized education for survivors of trafficking and trauma, and for veterans suffering from PTSD.
These animals aren’t just rescued, they’re partners in the mission. They get to heal people who have spent their lives healing everyone else. They get to be loved, brushed, fed, and finally honored for what they’ve always given. It makes my heart soar seeing these 20-year-old-plus geldings thriving and getting a second chance at life!
The Big Dream
By the end of 2027, I want us to have bought land.
50 acres, 500 acres, I don’t care. Central Oregon, Idaho outside of Boise, or wherever God wants to set us up. Rivers, mountains, valleys, wildflowers, mountain air, I want all of it.
And if I could map out the dream without flinching, here’s what it looks like:
A ranch where hooves, healing, and celebration all live in the same circle. A property that already has an arena and housing for staff so we can hit the ground running. A barn and an indoor arena for winter riding lessons. An outdoor arena for warm-sun confidence-building round-pen therapy. Staff housing for myself and the people who want to help make this happen. Space to build retreat lodging later. Space to build an event center later. But most importantly, space to start now.
Rewriting the Wedding Industry
Because here’s my truth:
The wedding world is beautiful, but it’s wasteful. And I want to change the game.
I want a ranch venue where:
Brides donate wedding dresses
Future brides arrive and shop for their dream gown for rehearsal dinners, weddings, and celebrations
Décor is reused instead of being bought once and thrown away
Drinks are served in glasses instead of disposable cups
Flowers are grown onsite, used in season, picked fresh from the land
The food is served from the land that you are celebrating on
Celebrations give back instead of take, take, waste
Instead of spending $10,000 on flowers alone, couples would use what’s blooming on the land that week. Lavender in July, wildflowers in spring, whatever the earth is doing, we honor it. A reusable décor closet where brides don’t have to spend thousands on decorations. Runners, bud vases, linen options, and Pinterest-level décor galore without the landfill guilt. A weekend experience where guests stay onsite, fish with their grandparents, bottle-feed goats with their kids, ride horses, dance under the night sky, and breathe in ranch life knowing they are part of the solution instead of the wedding waste cycle. Weddings that finally make sense again.Weddings that feel like legacy, not waste. Weddings that matter to the land and to the soul.
Healing for Every Walk of Life
This ranch would also include:
A trauma-recovery retreat program for survivors of trafficking and trauma
PTSD recovery programs for women veterans and organizations supporting mental health
Veteran healing through equine-assisted confidence and emotional safety
Fundraisers for the Humane Society
Collaboration with local horse rescues for adoption events
A gift store and bridal shop full of donated gowns and décor
A closed-loop catering kitchen using what we grow onsite to feed weddings, retreats, and fundraisers
And then this part makes me tear up every time I picture it:
Inner-city kids who have never fished in a pond or brushed a horse are arriving for a mid-week ranch adventure. Kids surrounded only by violence and cityscapes finally meet a goat, a horse, a fuzzy highland cow, and maybe just maybe, seeing a different way of living. Feeling what kindness, responsibility, compassion, and animal love can do. A place where they see that passion means caring for something other than yourself. A place where they learn that loving an animal means breaking ice on water buckets at 6 a.m. in January. A place where they see that healing can come through something steady and kind and safe. A ranch where God can heal, work, and move mountains in people’s lives.
The Invitation
So yeah. That’s the dream.
And right now? I’m just asking for prayer and support as I build the foundation with the animals, the certifications, and the little streams of revenue that eventually lead to owning the dirt. I’m actively looking for land. Actively building the concept of Happy Hooves Collective LLC now. Actively trusting God to name His ranch when the time comes And if this is something you or someone you know believes in, wants to partner in, or invest in?
Reach out. Let’s talk. Let’s dream. Let’s build.
Because this is me finally speaking the dream out loud and seeing what God does with it. So thank you for taking the time to read this, to care, to think, to imagine, to believe in the vision that animals and people both deserve a soft place to land.
Welcome to the start of Happy Hooves Collective LLC. And someday… welcome to whatever God decides to call His ranch too.
With all the heart and passion,
Jenna & Matt Hallman + all of our creatures 🩵
We are building a micro ranch-based healing and event business that rescues animals, nourishes people from the land, and reinvents celebration to be sustainable and community-driven. We are a faith-based, women-owned business, built on the belief that the work we do is bigger than us, and that every step forward should glorify God through the land we steward, the animals we rescue, and the people we serve. Our mission is to create a space where everyone feels welcome and loved, no matter who you are, what you believe, or what color your hair is, because healing should never feel exclusive, rushed, or wrapped in judgment. We speak truth in love, with open hearts, not pointing fingers, but offering a safe place to exhale, reset, and rebuild. That goes for our animals too, the quirky, the goofy, the discarded, the old-soul geldings who have spent their lives giving to others and deserve a soft landing where they are finally honored, loved, and given purpose again. We rescue senior and displaced horses and livestock and intentionally integrate them into equine-assisted therapy programs, trail riding experiences, riding lessons, and animal-assisted connection work for survivors of trauma and veterans navigating PTSD, where the animals offer more hugs than homework, and confidence grows one brush stroke, one hoof nudge, and one deep breath at a time. We also take on the livestock the world sometimes loves online but forgets in real life, the fuzzy highland cows, the goats who insist on supervising every emotional breakthrough, and the animals others walked away from, not as leftovers, but as partners in healing, education, advocacy, and lasting community impact.
We are building toward a future that thinks differently about the wedding and event industry, one that gives back instead of wastes, one celebration at a time, one “I do” at a time, one intentional couple at a time, because everyone deserves the wedding of their dreams, and every celebration should leave the land, the community, and the mission stronger than before. Happy Hooves Collective is just beginning, built today on two sweet old geldings, one mare, a handful of goats, and a dream we are finally brave enough to speak out loud, trusting God to lead the way, grow the purpose, and name the ranch when the time comes. We are excited to see where God takes this vision, already grateful for the lives it will change, including ours, because we believe the best dreams don’t just restore those who come to them, they restore the ones bold enough to build them too.
The Mission
Happy Hooves Collective LLC is here for people who don’t always feel seen in the traditional worlds of healing or celebration. We serve women and children navigating trauma, especially survivors of trafficking, abuse, and displacement who need a safe, supportive space to rebuild confidence, trust, and emotional security. We partner with veterans and organizations supporting PTSD recovery, offering therapeutic connection through horses, land, and guided ranch experiences. We advocate for displaced, senior, and misunderstood livestock, providing sanctuary, dignity, and purposeful roles in healing and education programs. We are also passionate about serving inner-city youth who may not have access to open land, horses, or the ranch lifestyle, and we want to share with them a different way of life than they’ve seen before, one that introduces responsibility, compassion, stewardship, and the life-changing power of caring for an animal or working the land with purpose. We welcome couples dreaming of a meaningful, intentional wedding experience that breaks the wasteful one-night event cycle, creating celebrations that give back to the land and community instead of taking away from it. We also open our gates to families and youth groups seeking fresh air, lasting memories, and connection through animal-assisted experiences, fundraisers, and community-driven events. If it involves healing, purpose, stewardship, or praise, we built this with heart for you.
Who We Serve
Happy Hooves Collective LLC exists because too many people and animals fall through the cracks of systems that feel rushed, impersonal, or out of reach. We saw survivors carrying trauma, veterans battling PTSD, inner-city youth longing for something steadier than the world they were handed, and displaced animals who gave their whole lives without ever getting to land softly in return. This business was built from a belief and a calling: that healing should feel safe, community should feel real, animals should be honored, and no one should have to shrink their story or hide their faith to belong somewhere. We created this because we finally said the quiet part out loud, Why not us?, and stepped forward trusting God would meet us in the dirt we hadn’t owned yet, but were already ready to steward.
Why do we Exist?
Happy Hooves Collective LLC is different because we are committed to rewriting the cycles that drain people and land, especially in the healing and wedding industries. We are building a closed-loop model where therapy includes connection through rescue horses, weddings are hosted with reused gowns, homegrown seasonal flowers, and meaningful weekend experiences, and youth programs introduce responsibility, compassion, and a new way of living through animals and land stewardship. We don’t just host events or rescue animals; we integrate them into a mission that gives back to the community, restores the land, and glorifies God boldly through every part of the work. It’s less about being perfect and more about being purposeful, sustainable, and rooted in faith, grit, grace, and a deep belief that celebrations and healing can change lives, one leap of faith, one goat cuddle, and one “I do” at a time
What makes us different?