Happy Hooves Collective LLC is a faith-based, woman-owned future micro ranch business built on a simple belief: animals steady us, teach us, and connect us back to ourselves and our community. Right now, HHC is doing the grassroots work that proves the concept works, taking our ambassador goats and Belgian draft horse, Buttercup, off property for event photo experiences, offering mounted cowboy parking guides, and providing structured western horseback riding lessons for riders of all ages onsite at Long Hollow Ranch. We are small, mobile, and in motion, meeting our community face-to-face and showing up consistently for both people and animals. This chapter is about building the foundation, expanding awareness through livestock experiences, and completing equine-assisted healing and trauma-informed certifications so our programs can grow with integrity and purpose. Grant funding supports this early work by helping us care for rescued livestock, broaden our ambassador herd, and develop sustainable healing and celebration experiences that will someday scale onto ranch land we are actively praying and planning to steward when God opens the gate. We believe the best missions start with small steps done honestly, boldly in faith, and led by God through the work, the animals, and the dirt we’re preparing to care for long-term.

Meet the Founder | Jenna Hallman

Happy Hooves Collective LLC was built by founder Jenna Hallman, a woman who didn’t grow up in a riding family, but was lucky enough to have parents who supported the one thing that actually held her attention: horses. When she wasn’t sure what she wanted to do for college, they helped her land in an equestrian program, giving her a starting point when life felt directionless. In her 20s, Jenna worked across the U.S. and outside of it at cutting horse barns, trail riding barns, lesson programs, hunter-jumper show barns, and therapy programs, traveling constantly with her sidekick, an Australian Shepherd named Luke and soaking up every ounce of experience she could get with horses and livestock care. What felt like wandering at the time was really God quietly equipping her with tools she didn’t yet realize were part of a bigger plan. After 5+ years working in equine veterinary medicine, Jenna shifted into hospitality, managing cafés, running food-service spaces, and eventually stepping into an event manager role at a local resort, where she unexpectedly fell in love with weddings, celebrations, and the art of hosting life’s biggest moments. Fast forward to now, Jenna serves as Ranch Manager on a historic 130-year-old ranch in Central Oregon, where she oversees weddings, retreats, trail rides, lessons, and animal programs, grateful for the work, but eager to evolve it, to build it better, more intentionally, sustainably, and with purpose that gives back to the land and community. None of this journey, or the courage to finally speak the dream out loud, would have been possible without her husband, Matt Hallman, who works full-time, often 50+ hours a week, and still comes home to put in another 20+ unpaid hours helping Jenna build projects, care for animals, and carry the long-term vision they share together. Matt is her backbone, her biggest supporter, and the heart behind the logistics that keep the dream moving forward, excited to someday pour all this effort into their own God-led ranch legacy, where healing, stewardship, and celebration serve something bigger than the once-a-year, once-a-moment, once-a-dress world.